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Television Viewer Rating : ウィキペディア英語版 | Television Viewer Rating
TVRs (Television Viewer Ratings) are the standard buying currency for television advertising in the UK. Television ratings are expressed as a percentage of the potential TV audience viewing at any given time. TVR's measure the popularity of a television program or advertisement by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. For example, if an ad in any afternoon show gets a Housewives' TVR of 20, that means that 20% of all housewives viewed the ad. TVR=Reach x Time Spent
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Television Viewer Rating」の詳細全文を読む
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